If and when the Mouth ever break through
and really hit it big, in most people's minds they'll probably be an "overnite
success".
An "overnite success" -- despite more than ten years on the road...
Despite the fact that every album they release is another high level
of rock'n'roll accomplishment, they seem to be stuck playing pretty much
the same clubs and venues they have been.
Well, this album is a bit different -- not necessarily more "mainstream",
but maybe a little more "radio friendly". Myabe "Easy" is the album that
gets them breakthrugh airplay and really puts them in peole's faces so that
the world has to realise what a great band this is.
And then what will happen?
"Wow" people will say, "Where did they come from? Why haven't I heard
of these guys before?!?"
I'll tell you why you haven't heard of Cowboy Mouth, Citizen -- and there
are two reasons.
Reason 1: The radio formatters can't figure out what nice safe
category to put them in (if there is one) and so they don't get much airplay.
With luck, "Easy" may make this a *little* "easier" for them.
Reason 2: Even if/when they do get airplay -- as they
often do on Atlanta's 99X -- you're not really listening, are you?
Oh, it's easy to rock along to the beat of "Jenny Says" or "Love of My Life",
or to let "How Do You Tell Someone" drift bya nd sort of enjoy it without
really listening to the pain in the lyric... but that's it.
This is music you gotta actually *listen* to -- it's not all done for you
by the producer and the record label and the lowest-common-denominator
songwritersw and "talent". This is not background music to your life. This
is music to hear and *believe* in; music fit to change your life like rock'n'roll
changed my generation's life in the Fifties and the Sixties.
Hardly anyone really listens to what Fred and Paul and Griff and Rob are
saying; people just don't understand that this is rock and roll like rock
and roll used to be -- the music that will never die.
Buy this album. It's not my favourite CM album, but it's still got some wonderful
stuff on it. Buy *all* of their albums -- particularly "It Means Escape"
and "Word of Mouth".
See them live when they come to your area. Dance and holler and sweat along
with Fred. Holler out the refrains, sing along on "Down by the Riverside",
jump up and scream when Fred says to, listen to JTG's beautiful guitar, Pauls's
solid second lead/rhythm lines, Rob's mountain come-a-walkin' bass, and Fred's
Armegeddon drums.
Join the Church of the Holy Rock'n'Roll, and party and shout when Fred calls
for "a little more sound out there, y'all!"
And, when Cowboy Mouth achieve that "overnite sensation" status that they've
so solidly deserved for ten years (and they will, if there's any justice
in the world at all),and all of your friends are going "Wow -- have ya heard
the great new band...", you can look unutterably cool and say "Well, sure
-- don't you remember I told you about them last year?" |
